From the category archives:

Social Media

Over at Our Westwood (http://westwoodblog.org) I recently expressed my frustration that candidates in the upcoming September 14 primary for U.S. Congress and State Senate were unlikely to debate. I have a proposal for doing this online that will serve our communities, respect the candidates and voters, and increase participation and interest in the political process.
This [...]

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This past weekend at the Burlington, VT ECHO Center, I saw this curious sign:

Once I downloaded the app reader described on the sign and pointed my iPhone camera at the honeycomb pattern, the software decoded that pattern into a web address and started playing a video about a tree planting with the Missisquoi River Basin [...]

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Comment spammers are relentless. I spend time every day just deleting the comments that make it through Akismet and other spam filters.
The spam-filtering service Akismet defeats most automated spam, but I suspect there is a class of low-wage human-powered spamming going on based on some internet marketer’s idea of link building.
The reason some people post [...]

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Last Friday night, I attended an unconventional book-signing/networking party in Boston that brought together Gary Vaynerchuk, Jeff Cutler, and Mike Langford along with the usual suspects of the Boston social media scene. I picked up a copy of Gary’s book and then–because I missed the earlier train home, had an hour and a half to [...]

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I’m looking forward to a social gathering and speech tonight where Dan Schawbel will talk about “personal branding”–how you market yourself to other people. I’ve had an amazing amount of interest in my story of using social media in my search for work, including a number of media interviews, most recently a front-page story in [...]

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Evolution of Commercial Media

by Dave Atkins on March 12, 2009

in Social Media

I don’t spend a lot of time watching TV but I find the subtle evolution of commercials fascinating…an evolution that tracks my own gut reactions pretty well. I should document more of these because these subtle corrections happen all the time…not unlike how things worked in Orwell’s 1984. We don’t notice most of the time…but [...]

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Yesterday’s Social Media Jungle in Boston was full of great discussion and ideas. One discussion leader, Justin Levy, advocated the need to stop talking about social media and start doing. But many of us are trying to figure out how to help others who aren’t ready to “do” yet.
Justin has used social media to help [...]

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This economic downturn is different from 2002, especially in the tech/internet space because of how people are responding to it. I was speaking with a reporter from TheStreet.com yesterday who was interviewing me about my layoff situation, and it struck me that perhaps my outlook is not uniquely optimistic, but shared by many others. I’m [...]

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I had the opportunity to speak with a local reporter about my layoff and search for work. One of his questions was whether I had advice for other people.
I was hesitant. I don’t have a complete success story to tell yet, but I can describe what I’m doing and why I’m doing it. I think [...]

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Be a Connector on Twitter

by Dave Atkins on February 12, 2009

in Social Media

The advice from many on Twitter these days seems to boil down to a desperate quest to build a massive following. A tweet this morning promised a way to generate something like 20,000 new followers in a day. Then there are e-books about how someone built a massive following…by writing a book about how to [...]

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