Today is International Walk to School Day–but not for some communities where walking and biking have been banned. Two recent news stories are discouraging on many levels, but do not represent the norm as more and more communities are, in fact, adopting alternatives to driving.
- In Saratoga Springs, NY, a woman and her 12-year old son are defying school officials who, on the day before school started, advised all parents that “walking and biking to school would not be tolerated.”
- In Marblehead, MA, the town’s participation in today’s event was cancelled while the school works out “issues related to program administration, safety, and liability.”
These stories are “easy targets,” for walkability advocates and that is my first complaint. The newspaper coverage of the New York story in particular follows the pattern that has become so typical of print-based media’s clumsy attempt to remain relevant in an online world. Controversy-baiting stories leave little room for reasonable discourse as dozens of intemperate commentors react to the story that has set up the town for criticism without providing adequate context to explain why presumably reasonable adults in the community made decisions and now find themselves on the online hot seat. Online media (including this post of mine, to some extent) jump on the bandwagon as the Sarasota Springs story makes it to the Huffington Post, shows up in my LinkedIn Groups, and will undoubtably be a feature item in the many Pedestrian and Bike update email newsletters to which I subscribe.
Maybe the folks in Saratoga Springs ARE idiots, but I suspect there is much more to the story…the policy has been in place since 1994. The parents and administrators are probably focused on 100 other issues and it is unfair-based on the limited information reported-to leap to conspiracy and anti-progressive theories. But it is more fun to do that and it sells papers and generates online traffic. Meanwhile, the parents and community members probably feel angry and misunderstood, but dare not venture into the online argument of anonymous people who know nothing and judge everything.
In Marblehead, the local newspaper, the Marblehead Reporter, does a better job of providing context. Parents, administrators, and school officials are not characterized as opposing walking, but it seems the promotional effort “got ahead of itself.” The town had recently experienced a tragedy when a high school sophmore was hit and killed by a motorist…then, a “Wellness Committee” coincidentally launched a promotion of Walk to School Wednesdays. School Board Chairman Dick Nohelty said that the program was not passed through the proper channels before launching.
The Marblehead story is a cautionary tale for walkability advocates about the importance of inclusion and consensus. These ideas–promoting walking and bike-riding–are not self-evident truths or causes “against” anyone. In fact Marblehead, like my town of Westwood, is fully signed-up for the Safe Routes to Schools program. School Superintendent Paul Dulac noted that he’d like to see that program “more integrated” before a walking campaign takes place.
It should not be controversial to organize a walk to school or choose to ride a bike. But anything involving the safety of children is an extremely touchy issue that, when it makes people uncomfortable for whatever reason, will prompt conservative reactions. I’m learning for our own committee, it is easy to make mistakes and to not include the right person, talk to people the right way, promote an idea prematurely, etc.–but I think it can be managed by maintaining a positive attitude and accepting criticism as a learning process. We can’t lose sight of our overall goals as we navigate the details.
Update: a torrential downpour here has cancelled today’s walk…so perhaps next week, I’ll report on how this went.
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